+ - Who is MATE
MATE. is a Copenhagen-based startup founded by siblings Christian Adel Michael and Julie Kronstrøm Carton.
In 2016, MATE. came to shake up today’s transportation scene by designing the sleekest, fastest, most versatile, foldable eBike on the market. They launched what would become the most successful European crowdfunding campaign ever. Today, thousands of riders have endorsed the MATE. movement.
+ - What is our mission
MATE. is on a mission to encourage a global community of riders to take on the world head-first and authentically express themselves. To tackle the challenges of today. Embrace the magic in the ordinary. Dream bigger. Because it’s more than a bike. It’s a movement.
+ - What do we mean by cool, sexy, practical and affordable
It’s all about the different layers of expression.
MATE. transformed an industry and the idea of transportation. Transforming a commodity into a vehicle of personal expression. MATE came about making biking cool, sexy, practical and affordable which very much still is our DNA, but the ability to create change; the chance to move people and to be passionate about it, is the core of what we strive to achieve in everything we do.
+ - Who are the founding partners
Christian Adel Michael – Founder, Head of Innovation & Marketing. Serial entrepreneur, Business Development Director in Groupon (UK) during formative phase, generation X commercial idea executor, with e-com and direct to consumer expertise.
Julie Kronstrøm Carton – Founder, Sustainability Officer and Head of PR. International speaker, Former Associated partner and futurist with Copenhagen Institute for Futures Studies, focus on mega trends, future urban societies, sustainability and innovation.
Kaarthik Subramani – Group CEO & Partner. 20+ years of experience with Unilever and Arla. Promoted as Unilever’s youngest director and Global Vice President. Proven track record of launching and scaling brands and business globally.