With a profit of 118 tEUR, strengthened leadership team and successful product launches, MATE.Bike accelerates into 2025 with global momentum.

The 2024 annual reports show a profit of 118 tEUR (878 tDKK) and equity of 2.2 mEUR (16.5 mDKK), marking a year of renewed focus, stability, and solid execution. Backed by a strengthened leadership team and an increasingly international outlook, the Danish e-bike company enters 2025 with speed and purpose. 

“We’re walking the talk,” says CEO Janus Christian Fjeldborg. “We’ve proven we can run a healthy business while delivering bikes that combine quality, style, and performance. In 2024, we focused on building long-term strength – and delivering results, not just internally, but by launching new products and entering new markets. 2025 is about building on that momentum and continuing our global expansion.” 

 The MATE Made Simple strategy continues to drive operational improvements, with a sharper focus on business-to-business partnerships and more agile execution. To support the next phase of growth and development, the leadership team now includes Nina Schwartz (COO), Anders Møldrup (CFO), Rogelio Fernandez (CSO), and Janus Christian Fjeldborg (CEO). 

“We’ve built a leadership team that reflects where we’re going,” Janus adds. “With stronger competencies across sales, operations, and finance, we’re positioned to keep growing responsibly.” 

On the product side, 2024 saw the launch of three models: the upgraded MATE X EVO, the rugged MATE Fusion, and the playful MATE Mini. In early 2025, the GO series launched with major success in Japan, while European launch is later this year. 

MATE.Bike also made its debut at a professional bicycle fair in 2024 and will appear at several key events in 2025 — next up: Pro Days in Paris, July 6–8. With increased visibility and a growing global rider base, we continue to expand our role in the cycling industry and the micromobility movement. 

We are deeply grateful to our customers and community around the world for their continued trust and support — from loyal riders to new markets that are now officially part of the MATE story. In 2024, Turkey and Argentina proudly became MATE countries, with more regions soon to follow. As part of our strategy, we are actively expanding across Europe and Asia-Pacific bringing MATE to more riders and communities than ever before. 

As always – Hello from Copenhagen. 

Highlights 

• 2024 Financial Result: Reported a profit of 118 tEUR (878 tDKK) and equity of 2.2 mEUR (16.5 mDKK), reflecting stable operations and a strong financial foundation following the strategic turnaround initiated in 2023. The company operates with no interest-bearing debt and maintains a healthy liquidity position, supporting continued growth and strategic investments. 

• Organizational Growth: The leadership team was strengthened in 2024 with the appointment of Nina Schwartz (COO) and Anders Møldrup (CFO), joining Rogelio Fernandez (CSO) and Janus Christian Fjeldborg (CEO) to drive long-term development and expansion. 

• Product Launches (2024): Three new models were introduced: the upgraded MATE X EVO with a new electronic system, the versatile MATE Fusion 9 Gear for both urban and off-road riding, and the MATE Mini, a non-electric balance bike for children. 

• Strategic Focus: Continued execution of the MATE Made Simple strategy — focused on simplicity, cost discipline, sustainable growth, and a lean B2B operating model. In 2024, this included streamlining operations, improving margins, accelerating product development, and strengthening brand and product quality — all to enable better supporting of partners and ensure long-term scalability. 

• Brand Visibility: Debuted at a bicycles fair in 2024 and will appear at several key events in 2025 — next up: Pro Days in Paris (July 6–8). Celebrity MATE Rider Carlos Sainz, revealed his custom MATE EVO during the Monaco Grand Prix, receiving over 5 million views on social media, boosting global brand awareness. 

• 2025 Product Pipeline: Launched the new GO series in April with strong commercial traction in Japan, followed by a European rollout later this year, alongside the new MATE ICON. 

Contact
For interviews, reviews, or high-resolution photos, please contact:
Press inquiries: press@mate.bike 

About MATE.Bike

MATE.Bike is a leading Danish based micromobility brand redefining movement through bold design, smart engineering, and real-world usability. From the compact MATE City to the versatile MATE Fusion, the adventurous MATE X EVO, the playful MATE Mini and the newest GO series, offering a diverse product lineup that reflects its playful yet practical DNA. 

MATE is more than just a bike — it’s a lifestyle. With a focus on simplicity, sustainability, and self-expression, has become a trusted brand for modern urban riders. 

Guided by a clear vision to lead the global micromobility movement by offering stylish, reliable, and playful solutions, MATE.Bike continues to grow a passionate global community in more than 60 countries — and counting.