MATE.BIKE announces a landmark partnership with Directed, Australia’s distributor of premium mobility, automotive, and lifestyle technology. Beginning December 2025, Australians will be able to access the full MATE.BIKE range through Directed and its national retail and dealer network.

A Major Step for MATE’sGlobal Growth

The move into Australia comes during a milestone year of global growth for MATE.BIKE. From Argentina to Turkey and across key European markets, MATE’s 2025 expansion has strengthened its global presence and demonstrated the universal appeal of its bold, design-led, lifestyle-driven e-bikes. 

With strong momentum and increasing international demand, 2025 is the perfect moment for MATE.BIKE to enter the Australian market. The partnership with Directed ensures this strategic step is backed by deep local expertise, nationwide reach, and the right infrastructure to support riders across Australia. 

CEO Statement

“Our vision has always been to reshape micromobility with e-bikes that make people genuinely excited to ride,” said Janus Christian Fjeldborg, CEO, MATE.BIKE. “Australia has an incredible riding culture and a rapidly growing e-mobility market. With Directed, we can deliver the full MATE experience, supported by nationwide service, strong retail access, and the scale Australian customers deserve.” 

“This milestone wouldn’t be possible without the people behind MATE. From product development and operations to commercial, marketing, and support, we work as one team, and everyone plays a part in making moments like this happen. We’re proud of what we’ve built, and we’re excited to bring colorful, future-forward mobility to Australian riders.”  

Directed to Bring Nationwide Access and Support 

Directed, known for bringing premium international products to the Australian market, will oversee nationwide distribution, retail partnerships, and after-sales support. With 300+ mobility-linked sales points, Directed’s footprint will make it easy for customers to experience MATE in person, purchase with confidence, and access reliable servicing and parts availability. 

Full MATE Lineup Coming to Australia 

The Australian launch will feature MATE’s full 2025 lineup, offering a model for every type of rider. 

MATE X EVO leads the range with a reinforced frame, high-torque motor, and long-lasting battery built for all terrains. MATE Fusion blends minimalist design with agile, responsive performance for city streets and off-track adventures. For families and everyday commuters, MATE GO+ delivers exceptional stability and easy handling thanks to its low frame, extended wheelbase, and low center of gravity. Completing the lineup, MATE ICON brings style and comfort together with smooth suspension and an eye-catching urban design. 

All models will be available through Directed’s retail network. Riders can explore availability via the MATE store locator.

A Boost for Australia’s E-Mobility Landscape 

The launch comes at a time when e-bike usage in Australia is rising fast, driven by changing commuting habits and a growing national push toward more sustainable transport. With bold design language and distinctive colorways, MATE bikes are set to stand out in an increasingly competitive market. 

Entering Australia is part of MATE’s broader strategy to strengthen our worldwide presence and make commuting a fun, colorful choice for riders everywhere. 

Hello from Copenhagen and g’day to all our Australian MATEs.